Getting Started With Social Media Video Marketing
Shane Yeager
You have so many tools at your disposal, how to use them for the better
The Power of Social Media
Social media has made video content remarkably accessible. Video shares and views have skyrocketed as the digital age has settled in. To dismiss the importance of having a consistent, impressive social media presence would be naive. The medium has become extremely important for brands to market and expand their consumer base.
It is one of the most cost-efficient digital marketing approaches, as companies can easily merge sales content and creativity to increase business visibility. Never before has a company been able to reach millions of people at the click of a button. When brand recognition grows, so do sales.
Did you know that video-based social media posts boost views by 48%? In fact, FaceBook visual content can increase engagement by 65%, as, collectively, users watch over 100 million hours of video per day. Suffice to say, video marketing has taken the social media world by storm. Platforms that were just a blip on the radar a couple of years ago are now a top marketing strategy for thousands of brands and influencers. Every brand that wishes to make its mark must budget for the creation of quality social media content.
Where to Begin?
Social media has made video content remarkably accessible. Video shares and views have skyrocketed as the digital age has settled in. To dismiss the importance of having a consistent, impressive social media presence would be naive. The medium has become extremely important for brands to market and expand their consumer base.
It is one of the most cost-efficient digital marketing approaches, as companies can easily merge sales content and creativity to increase business visibility. Never before has a company been able to reach millions of people at the click of a button. When brand recognition grows, so do sales.
Did you know that video-based social media posts boost views by 48%? In fact, FaceBook visual content can increase engagement by 65%, as, collectively, users watch over 100 million hours of video per day. Suffice to say, video marketing has taken the social media world by storm. Platforms that were just a blip on the radar a couple of years ago are now a top marketing strategy for thousands of brands and influencers. Every brand that wishes to make its mark must budget for the creation of quality social media content.
Understanding your audience
Social media has made video content remarkably accessible. Video shares and views have skyrocketed as the digital age has settled in. To dismiss the importance of having a consistent, impressive social media presence would be naive. The medium has become extremely important for brands to market and expand their consumer base.
It is one of the most cost-efficient digital marketing approaches, as companies can easily merge sales content and creativity to increase business visibility. Never before has a company been able to reach millions of people at the click of a button. When brand recognition grows, so do sales.
Did you know that video-based social media posts boost views by 48%? In fact, FaceBook visual content can increase engagement by 65%, as, collectively, users watch over 100 million hours of video per day. Suffice to say, video marketing has taken the social media world by storm. Platforms that were just a blip on the radar a couple of years ago are now a top marketing strategy for thousands of brands and influencers. Every brand that wishes to make its mark must budget for the creation of quality social media content.
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